I really enjoyed Lorena Duran's lecture today about her life so far as a designer. I thought she presented herself very nicely and everything she said was fascinating. I loved all of the design work she showed and the advice she gave was invaluable. Here is the list of notes I took throughout the presentation:
- Designer = wide-range of things to do.
- Advise on products related to design.
- Communicating to people visually is one of the fastest ways to get a point across.
- Has worked on identity programs, branded environments, brand development, exhibition design, naming, architecture, experimental interactivity.
- Works for Christie's Global Markets (art auction house).
- Need a creative brief in order to follow through with a project.
- Her role is to write the brief.
- Working all over the world you encounter different rules/limitations (ex: Hong Kong specifies where certain things go based on Feng Shui).
- Must be able to place the same exhibition in different sites.
- A logo translates what the product/service is about.
- The brand is not the logo!
- Deals with lawyers, marketing directors everyday.
- Uses a max of 3 typefaces.
- Form and content = 50-50
- Worked on AIGA 365 Competition (exhibition designer).
- Looked at etymology of the word "competition" and found a totally different meaning the real word.
- Influenced design work.
- Must have basic knowledge about exhibition design materials.
- Partner with other companies (ex: engineers).
- Consider flow in exhibition design.
- Ex: curves to embrace welcoming, no 90 degree angles.
- Think about dominant, sub-dominant, and complimentary forces when designing.
- Combine experience and emotion.
- Good open source communication as an undergrad now.
- Look for design interests.
- Have no fear.
- People are much more willing to teach.
- Be daring.
- Things take time.
- Have a lot of passion.
- Be humble.
- No ego, no attitude.
No comments:
Post a Comment