Logotype Design

Designing a logotype can be fun, especially when you get to experiment with different fonts, colors, styles, etc.  But I tend to overthink a lot of things so I immediately jumped into the design process, ultimately skipping some major steps.

I realized that starting simple is the number one factor in design.  You need to work your way up; starting with a cool looking font and awesome colors is not ideal.  It is important to use a basic font and work in black and white.

After doing that I looked at my logotype, (Virtual) Reality Check (yes, the parentheses around virtual are intentional) and was able to pick out the parts of it that stood out (the parentheses) and add some "pizzazz."

I've read a lot about Paul Rand, one of the most famous designers to have ever lived, and have come to the conclusion that the reason he is so famous is because he work is so simple.  It's not all of that over-the-top design you see today.  The logos he created were easy to comprehend.

As a result, I decided to merely add black dots at the ends of the parentheses not only to add some artistic significance, but suggest a computer/technology theme (to me at least!).